It's That Simple vs De Cecco · Bay Area shelf head-to-head
It's That Simple and De Cecco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De Cecco carries more Brand PowerDe Cecco is in more Bay Area grocersDe Cecco fields the deeper lineupIt's That Simple sits further up the premium end
It's That Simple
De Cecco
22
brand power
57
4
products
66
3
categories
5
4
subcategories
24
4
grocers
15
63.2¢
price per oz
35.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ It's That Simple▭ De Cecco
Distribution · 30% of score17·63
I
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only It's That Simple
only De Cecco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only It's That Simple · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: It's That Simple · De Cecco