It's That Simple vs Rummo · Bay Area shelf head-to-head
It's That Simple and Rummo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rummo carries more Brand PowerRummo is in more Bay Area grocersRummo fields the deeper lineupIt's That Simple sits further up the premium end
It's That Simple
Rummo
22
brand power
51
4
products
29
3
categories
2
4
subcategories
15
4
grocers
15
63.2¢
price per oz
37.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ It's That Simple▭ Rummo
Distribution · 30% of score17·63
I
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only It's That Simple
only Rummo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only It's That Simple · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: It's That Simple · Rummo