It's That Simple vs Miracle Noodle · Bay Area shelf head-to-head
It's That Simple and Miracle Noodle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Miracle Noodle carries more Brand PowerMiracle Noodle is in more Bay Area grocersMiracle Noodle fields the deeper lineupMiracle Noodle sits further up the premium end
It's That Simple
Miracle Noodle
22
brand power
41
4
products
15
3
categories
4
4
subcategories
8
4
grocers
10
63.2¢
price per oz
96.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ It's That Simple▭ Miracle Noodle
Distribution · 30% of score17·42
I
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals1 vs 1 SKUs
I
<1% of shelf
only It's That Simple
only Miracle Noodle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only It's That Simple · 2
only Miracle Noodle · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: It's That Simple · Miracle Noodle
