It's That Simple vs Buitoni · Bay Area shelf head-to-head
It's That Simple and Buitoni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Buitoni carries more Brand PowerBuitoni is in more Bay Area grocersBuitoni fields the deeper lineup
It's That Simple
Buitoni
22
brand power
36
4
products
30
3
categories
4
4
subcategories
10
4
grocers
7
63.2¢
price per oz
67.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ It's That Simple▭ Buitoni
Distribution · 30% of score17·29
I
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals1 vs 1 SKUs
I
<1% of shelf
only It's That Simple
only Buitoni
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only It's That Simple · 1
only Buitoni · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: It's That Simple · Buitoni