Bulk Foods vs Mavis · Bay Area shelf head-to-head
Bulk Foods and Mavis, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bulk Foods carries more Brand PowerBulk Foods fields the deeper lineupMavis sits further up the premium end
Bulk Foods
Mavis
48
brand power
12
44
products
2
14
categories
1
19
subcategories
1
2
grocers
2
$9.74
avg price
$21.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bulk Foods▭ Mavis
Distribution · 30% of score8·8
M
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score97·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bulk Foods
only Mavis
no top category Bulk Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bulk Foods · 2
only Mavis · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bulk Foods · Mavis