Bumble Bee vs Chicken Of The Sea · Bay Area shelf head-to-head
Bumble Bee and Chicken Of The Sea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bumble Bee carries more Brand PowerBumble Bee fields the deeper lineup
Bumble Bee
Chicken Of The Sea
49
brand power
36
30
products
21
3
categories
1
6
subcategories
6
11
grocers
11
59.0¢
price per oz
47.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bumble Bee▭ Chicken Of The Sea
Distribution · 30% of score46·46
C
carried in 11 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bumble Bee
only Chicken Of The Sea
no top category Bumble Bee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bumble Bee · 1
only Chicken Of The Sea · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bumble Bee · Chicken Of The Sea
