Bundle X Joy vs Liberty · Bay Area shelf head-to-head
Bundle X Joy and Liberty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Liberty is in more Bay Area grocers
Bundle X Joy
Liberty
27
brand power
31
9
products
10
2
categories
2
3
subcategories
3
5
grocers
9
36.8¢
price per oz
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bundle X Joy▭ Liberty
Distribution · 30% of score21·38
L
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pet Food3 vs 6 SKUs
1% of shelf
only Bundle X Joy
no top category Liberty doesn’t also play in.
only Liberty
no top category Bundle X Joy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bundle X Joy · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bundle X Joy · Liberty
