C2o Coconut Water vs Once Upon A Coconut · Bay Area shelf head-to-head
C2o Coconut Water and Once Upon A Coconut, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
C2o Coconut Water carries more Brand PowerC2o Coconut Water is in more Bay Area grocersC2o Coconut Water fields the deeper lineupOnce Upon A Coconut sits further up the premium end
C2o Coconut Water
Once Upon A Coconut
52
brand power
19
18
products
5
3
categories
1
17
grocers
2
22.4¢
price per fl oz
25.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ C2o Coconut Water▭ Once Upon A Coconut
Distribution · 30% of score71·8
O
carried in 17 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only C2o Coconut Water
only Once Upon A Coconut
no top category C2o Coconut Water doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: C2o Coconut Water · Once Upon A Coconut
