C2o Coconut Water vs Zola · Bay Area shelf head-to-head
C2o Coconut Water and Zola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
C2o Coconut Water carries more Brand PowerC2o Coconut Water is in more Bay Area grocersC2o Coconut Water fields the deeper lineupC2o Coconut Water sits further up the premium end
C2o Coconut Water
Zola
52
brand power
21
18
products
5
3
categories
1
17
grocers
4
22.4¢
price per fl oz
19.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ C2o Coconut Water▭ Zola
Distribution · 30% of score71·17
carried in 17 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only C2o Coconut Water
only Zola
no top category C2o Coconut Water doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only C2o Coconut Water · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: C2o Coconut Water · Zola
