Cabot vs Cracker Barrel · Bay Area shelf head-to-head
Cabot and Cracker Barrel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cabot carries more Brand PowerCabot is in more Bay Area grocersCabot fields the deeper lineup
Cabot
Cracker Barrel
53
brand power
16
45
products
4
3
categories
2
8
subcategories
2
17
grocers
3
$1.03
price per oz
94.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cabot▭ Cracker Barrel
Distribution · 30% of score71·13
C
carried in 17 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cracker Barrel
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cabot · Cracker Barrel
