Cadbury vs Milka · Bay Area shelf head-to-head
Cadbury and Milka, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadbury carries more Brand PowerCadbury is in more Bay Area grocersCadbury fields the deeper lineup
Cadbury
Milka
49
brand power
28
35
products
13
6
categories
3
12
grocers
2
$4.89
avg price
$5.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadbury▭ Milka
Distribution · 30% of score50·8
C
M
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score95·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cadbury
only Milka
no top category Cadbury doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadbury · Milka
