Café Valley Bakery vs New Bread · Bay Area shelf head-to-head
Café Valley Bakery and New Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
New Bread carries more Brand PowerCafé Valley Bakery is in more Bay Area grocersNew Bread fields the deeper lineup
Café Valley Bakery
New Bread
26
brand power
40
25
products
34
3
categories
6
6
subcategories
13
6
grocers
3
$7.99
avg price
$13.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Café Valley Bakery▭ New Bread
Distribution · 30% of score25·13
C
N
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score88·94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Café Valley Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Café Valley Bakery · 6
only New Bread · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Café Valley Bakery · New Bread
