Café Valley Bakery vs Sugar Plum Vegan · Bay Area shelf head-to-head
Café Valley Bakery and Sugar Plum Vegan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugar Plum Vegan carries more Brand PowerCafé Valley Bakery is in more Bay Area grocers
Café Valley Bakery
Sugar Plum Vegan
26
brand power
38
25
products
26
3
categories
7
6
subcategories
12
6
grocers
2
$7.99
avg price
$7.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Café Valley Bakery▭ Sugar Plum Vegan
Distribution · 30% of score25·8
C
S
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score88·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Café Valley Bakery
only Sugar Plum Vegan
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Café Valley Bakery · 6
only Sugar Plum Vegan · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Café Valley Bakery · Sugar Plum Vegan
