California Farms vs Hershey's · Bay Area shelf head-to-head
California Farms and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineupCalifornia Farms sits further up the premium end
California Farms
Hershey's
32
brand power
54
7
products
79
3
categories
6
3
subcategories
8
12
grocers
14
31.3¢
price per fl oz
$1.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ California Farms▭ Hershey's
Distribution · 30% of score50·58
carried in 12 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only California Farms
only Hershey's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only California Farms · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: California Farms · Hershey's
