Calleris vs Bartolini · Bay Area shelf head-to-head
Calleris and Bartolini, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bartolini carries more Brand PowerBartolini is in more Bay Area grocersBartolini fields the deeper lineup
Calleris
Bartolini
35
brand power
49
7
products
17
5
categories
8
7
subcategories
10
8
grocers
9
35.1¢
price per oz
36.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Calleris▭ Bartolini
Distribution · 30% of score33·38
C
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Calleris
only Bartolini
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Calleris · 1
only Bartolini · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Calleris · Bartolini