Cambridge House vs Fishwife · Bay Area shelf head-to-head
Cambridge House and Fishwife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fishwife carries more Brand PowerFishwife is in more Bay Area grocersFishwife fields the deeper lineup
Cambridge House
Fishwife
11
brand power
54
2
products
28
1
categories
3
1
subcategories
6
1
grocers
15
$14.79
avg price
$12.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cambridge House▭ Fishwife
Distribution · 30% of score4·63
C
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cambridge House
no top category Fishwife doesn’t also play in.
only Fishwife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cambridge House · 0
no exclusive doors — everywhere Cambridge House is, Fishwife is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cambridge House · Fishwife