Campbell's Ready To Serve vs Progresso · Bay Area shelf head-to-head
Campbell's Ready To Serve and Progresso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Progresso carries more Brand PowerProgresso is in more Bay Area grocersProgresso fields the deeper lineup
Campbell's Ready To Serve
Progresso
17
brand power
51
4
products
70
2
categories
5
2
grocers
12
$5.99
avg price
$5.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Campbell's Ready To Serve▭ Progresso
Distribution · 30% of score8·50
C
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Campbell's Ready To Serve
only Progresso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Campbell's Ready To Serve · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Campbell's Ready To Serve · Progresso
