Campbell's vs Clamato · Bay Area shelf head-to-head
Campbell's and Clamato, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Campbell's carries more Brand PowerCampbell's is in more Bay Area grocersCampbell's fields the deeper lineup
Campbell's
Clamato
60
brand power
19
135
products
6
7
categories
2
9
subcategories
2
14
grocers
10
18.3¢
price per fl oz
16.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Campbell's▭ Clamato
Distribution · 30% of score58·42
C
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clamato
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Campbell's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Campbell's · Clamato