Campbell's vs Old El Paso · Bay Area shelf head-to-head
Campbell's and Old El Paso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Campbell's carries more Brand PowerCampbell's is in more Bay Area grocersCampbell's fields the deeper lineup
Campbell's
Old El Paso
60
brand power
32
135
products
15
7
categories
4
14
grocers
4
$4.00
avg price
$4.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Campbell's▭ Old El Paso
Distribution · 30% of score58·17
O
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Campbell's
only Old El Paso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Campbell's · Old El Paso