Campbell's vs Proper Good · Bay Area shelf head-to-head
Campbell's and Proper Good, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Campbell's carries more Brand PowerCampbell's is in more Bay Area grocersCampbell's fields the deeper lineup
Campbell's
Proper Good
60
brand power
15
135
products
3
7
categories
2
14
grocers
2
$4.00
avg price
$7.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Campbell's▭ Proper Good
Distribution · 30% of score58·8
P
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Proper Good
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Campbell's · Proper Good