Campbell's vs Zuppa Rustica · Bay Area shelf head-to-head
Campbell's and Zuppa Rustica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Campbell's carries more Brand PowerCampbell's is in more Bay Area grocersCampbell's fields the deeper lineup
Campbell's
Zuppa Rustica
60
brand power
16
135
products
5
7
categories
1
14
grocers
3
$4.00
avg price
$10.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Campbell's▭ Zuppa Rustica
Distribution · 30% of score58·13
Z
carried in 14 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zuppa Rustica
no top category Campbell's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Campbell's · Zuppa Rustica
