Canaan Fair Trade vs Graza · Bay Area shelf head-to-head
Canaan Fair Trade and Graza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graza carries more Brand PowerGraza is in more Bay Area grocersGraza fields the deeper lineupCanaan Fair Trade sits further up the premium end
Canaan Fair Trade
Graza
14
brand power
57
8
products
23
3
categories
4
3
subcategories
6
4
grocers
18
$2.38
price per fl oz
93.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Canaan Fair Trade▭ Graza
Distribution · 30% of score17·75
C
carried in 4 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Canaan Fair Trade
only Graza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Canaan Fair Trade · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Canaan Fair Trade · Graza
