C&h vs Zulka · Bay Area shelf head-to-head
C&h and Zulka, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
C&h carries more Brand PowerC&h is in more Bay Area grocersC&h fields the deeper lineup
C&h
Zulka
47
brand power
8
17
products
3
3
categories
2
4
subcategories
3
13
grocers
3
$5.28
avg price
$5.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ C&h▭ Zulka
Distribution · 30% of score54·13
Z
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies5 vs 1 SKUs
2% of shelf
only C&h
only Zulka
no top category C&h doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: C&h · Zulka