Canyon Bakehouse vs The Rustik Oven · Bay Area shelf head-to-head
Canyon Bakehouse and The Rustik Oven, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Canyon Bakehouse carries more Brand PowerCanyon Bakehouse is in more Bay Area grocersCanyon Bakehouse fields the deeper lineupCanyon Bakehouse sits further up the premium end
Canyon Bakehouse
The Rustik Oven
41
brand power
25
18
products
10
2
categories
1
9
subcategories
5
14
grocers
7
58.4¢
price per oz
42.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Canyon Bakehouse▭ The Rustik Oven
Distribution · 30% of score58·29
T
carried in 14 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Canyon Bakehouse
only The Rustik Oven
no top category Canyon Bakehouse doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Canyon Bakehouse · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Canyon Bakehouse · The Rustik Oven
