Caputo vs Teff Co · Bay Area shelf head-to-head
Caputo and Teff Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caputo carries more Brand PowerCaputo is in more Bay Area grocersCaputo fields the deeper lineupCaputo sits further up the premium end
Caputo
Teff Co
43
brand power
20
9
products
3
3
categories
2
5
subcategories
2
14
grocers
1
$7.66
avg price
$81.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Caputo▭ Teff Co
Distribution · 30% of score58·4
T
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Caputo
only Teff Co
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Caputo · Teff Co