Reading the shelf…
Caputo runs 9 products across 3 categories, stocked in 14 of 24 Bay Area grocers. Its biggest footprint is flour, at 5% of the shelf. A mid-tier presence · Brand Power 40/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
9 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 5 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Caputo (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Caputo · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Caputo in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Caputo product in stock, cheapest first.







Bay Area grocers where neither the digital catalog nor our shelf photos show Caputo· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Caputo Double Milled Semolina · its most-distributed SKU (3 doors) in Other Flours, the biggest opening. The closest open door is Sprouts Farmers Market · 3 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 42% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
35 storefronts across 14 grocers carry it · tap a pin to open the store.
already on that shelf: bob's red mill, one degree organic foods, arrowhead mills
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Caputothat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Bread Flour, Other Flours, Whole Wheat Flour · +1 more
open here: Bread Flour, Other Flours, Whole Wheat Flour · +1 more
open here: Bread Flour, Whole Wheat Flour, Yeast
open here: Bread Flour, Yeast
open here: Whole Wheat Flour, Yeast
open here: Bread Flour, Yeast
open = the store meaningfully carries that category (real depth, not a token SKU) and Caputo sells it elsewhere but has no SKU here.