Caputo vs Central Milling Company · Bay Area shelf head-to-head
Caputo and Central Milling Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caputo carries more Brand PowerCaputo is in more Bay Area grocersCaputo sits further up the premium end
Caputo
Central Milling Company
43
brand power
33
9
products
11
3
categories
3
5
subcategories
7
14
grocers
3
20.5¢
price per oz
14.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Caputo▭ Central Milling Company
Distribution · 30% of score58·13
carried in 14 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies1 vs 3 SKUs
only Caputo
only Central Milling Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Caputo · Central Milling Company
