Caputo vs One Degree Organic Foods · Bay Area shelf head-to-head
Caputo and One Degree Organic Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
One Degree Organic Foods carries more Brand PowerOne Degree Organic Foods fields the deeper lineup
Caputo
One Degree Organic Foods
43
brand power
52
9
products
23
3
categories
7
5
subcategories
8
14
grocers
14
20.5¢
price per oz
59.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Caputo▭ One Degree Organic Foods
Distribution · 30% of score58·58
carried in 14 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Caputo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Caputo · One Degree Organic Foods
