Caputo vs King Arthur Baking Company · Bay Area shelf head-to-head
Caputo and King Arthur Baking Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
King Arthur Baking Company carries more Brand PowerKing Arthur Baking Company is in more Bay Area grocersKing Arthur Baking Company fields the deeper lineup
Caputo
King Arthur Baking Company
43
brand power
61
9
products
30
3
categories
7
5
subcategories
12
14
grocers
19
20.5¢
price per oz
25.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Caputo▭ King Arthur Baking Company
Distribution · 30% of score58·79
carried in 14 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies1 vs 6 SKUs
only Caputo
no top category King Arthur Baking Company doesn’t also play in.
only King Arthur Baking Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Caputo · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Caputo · King Arthur Baking Company
