Caputo vs Arrowhead Mills · Bay Area shelf head-to-head
Caputo and Arrowhead Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caputo is in more Bay Area grocersArrowhead Mills fields the deeper lineup
Caputo
Arrowhead Mills
43
brand power
45
9
products
21
3
categories
8
5
subcategories
9
14
grocers
10
20.5¢
price per oz
41.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Caputo▭ Arrowhead Mills
Distribution · 30% of score58·42
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies1 vs 1 SKUs
only Caputo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Caputo · Arrowhead Mills
