Carapelli vs Graza · Bay Area shelf head-to-head
Carapelli and Graza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graza carries more Brand PowerGraza is in more Bay Area grocersGraza fields the deeper lineupGraza sits further up the premium end
Carapelli
Graza
16
brand power
57
4
products
23
1
categories
4
1
subcategories
6
3
grocers
18
$18.72
avg price
$16.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carapelli▭ Graza
Distribution · 30% of score13·75
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carapelli
no top category Graza doesn’t also play in.
only Graza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Carapelli · 0
no exclusive doors — everywhere Carapelli is, Graza is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carapelli · Graza
