Carbone vs Yo Mama's Foods · Bay Area shelf head-to-head
Carbone and Yo Mama's Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Carbone carries more Brand PowerCarbone is in more Bay Area grocersYo Mama's Foods fields the deeper lineupCarbone sits further up the premium end
Carbone
Yo Mama's Foods
47
brand power
36
26
products
57
1
categories
3
3
subcategories
6
15
grocers
4
53.3¢
price per oz
42.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carbone▭ Yo Mama's Foods
Distribution · 30% of score63·17
Y
carried in 15 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carbone
no top category Yo Mama's Foods doesn’t also play in.
only Yo Mama's Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carbone · Yo Mama's Foods
