Carrington Farms vs Chatham Village · Bay Area shelf head-to-head
Carrington Farms and Chatham Village, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Carrington Farms carries more Brand PowerCarrington Farms is in more Bay Area grocersCarrington Farms fields the deeper lineupCarrington Farms sits further up the premium end
Carrington Farms
Chatham Village
31
brand power
18
7
products
3
5
categories
1
5
grocers
2
$2.04
price per oz
83.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carrington Farms▭ Chatham Village
Distribution · 30% of score21·8
C
C
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carrington Farms
only Chatham Village
no top category Carrington Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Carrington Farms · 4
only Chatham Village · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carrington Farms · Chatham Village
