Cascadian Farm vs Kashi · Bay Area shelf head-to-head
Cascadian Farm and Kashi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cascadian Farm carries more Brand PowerCascadian Farm is in more Bay Area grocersCascadian Farm fields the deeper lineupCascadian Farm sits further up the premium end
Cascadian Farm
Kashi
65
brand power
42
68
products
24
7
categories
2
19
grocers
13
71.5¢
price per oz
62.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cascadian Farm▭ Kashi
Distribution · 30% of score79·54
carried in 19 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cascadian Farm
only Kashi
no top category Cascadian Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cascadian Farm · Kashi
