Cascadian Farm vs Lovebird Grain-free Cereal · Bay Area shelf head-to-head
Cascadian Farm and Lovebird Grain-free Cereal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cascadian Farm carries more Brand PowerCascadian Farm is in more Bay Area grocersCascadian Farm fields the deeper lineupLovebird Grain-free Cereal sits further up the premium end
Cascadian Farm
Lovebird Grain-free Cereal
65
brand power
20
68
products
5
7
categories
1
19
grocers
5
71.5¢
price per oz
$1.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cascadian Farm▭ Lovebird Grain-free Cereal
Distribution · 30% of score79·21
L
carried in 19 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cascadian Farm
only Lovebird Grain-free Cereal
no top category Cascadian Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cascadian Farm · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cascadian Farm · Lovebird Grain-free Cereal
