Cascadian Farm vs The Real Cereal Company · Bay Area shelf head-to-head
Cascadian Farm and The Real Cereal Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cascadian Farm carries more Brand PowerCascadian Farm is in more Bay Area grocersCascadian Farm fields the deeper lineupThe Real Cereal Company sits further up the premium end
Cascadian Farm
The Real Cereal Company
65
brand power
26
68
products
4
7
categories
1
19
grocers
10
71.5¢
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cascadian Farm▭ The Real Cereal Company
Distribution · 30% of score79·42
T
carried in 19 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cascadian Farm
only The Real Cereal Company
no top category Cascadian Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cascadian Farm · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cascadian Farm · The Real Cereal Company
