Castello vs Cheese Brothers · Bay Area shelf head-to-head
Castello and Cheese Brothers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Castello is in more Bay Area grocersCheese Brothers fields the deeper lineupCheese Brothers sits further up the premium end
Castello
Cheese Brothers
37
brand power
33
17
products
48
1
categories
2
7
subcategories
7
11
grocers
1
99.3¢
price per oz
$1.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Castello▭ Cheese Brothers
Distribution · 30% of score46·4
C
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Castello
no top category Cheese Brothers doesn’t also play in.
only Cheese Brothers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Castello · Cheese Brothers
