Catalina Crunch vs The Real Cereal Company · Bay Area shelf head-to-head
Catalina Crunch and The Real Cereal Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Catalina Crunch carries more Brand PowerCatalina Crunch is in more Bay Area grocersCatalina Crunch fields the deeper lineupThe Real Cereal Company sits further up the premium end
Catalina Crunch
The Real Cereal Company
54
brand power
26
27
products
4
6
categories
1
15
grocers
10
$1.20
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Catalina Crunch▭ The Real Cereal Company
Distribution · 30% of score63·42
T
carried in 15 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Catalina Crunch
only The Real Cereal Company
no top category Catalina Crunch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Catalina Crunch · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Catalina Crunch · The Real Cereal Company
