Censea vs Waterfront Bistro · Bay Area shelf head-to-head
Censea and Waterfront Bistro, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Waterfront Bistro carries more Brand PowerCensea is in more Bay Area grocersWaterfront Bistro fields the deeper lineup
Censea
Waterfront Bistro
22
brand power
46
8
products
61
1
categories
6
1
subcategories
21
3
grocers
2
$23.73
avg price
$15.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Censea▭ Waterfront Bistro
Distribution · 30% of score13·8
W
carried in 3 of 24 Bay Area grocers·exclusive to Andronico's Community Markets
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Censea
no top category Waterfront Bistro doesn’t also play in.
only Waterfront Bistro
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Censea · 2
only Waterfront Bistro · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Censea · Waterfront Bistro
