Chatham Village vs Carrington Farms · Bay Area shelf head-to-head
Chatham Village and Carrington Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Carrington Farms carries more Brand PowerCarrington Farms is in more Bay Area grocersCarrington Farms fields the deeper lineupCarrington Farms sits further up the premium end
Chatham Village
Carrington Farms
18
brand power
31
3
products
7
1
categories
5
2
grocers
5
83.8¢
price per oz
$2.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chatham Village▭ Carrington Farms
Distribution · 30% of score8·21
C
C
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chatham Village
no top category Carrington Farms doesn’t also play in.
only Carrington Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chatham Village · 1
only Carrington Farms · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chatham Village · Carrington Farms
