Chickapea vs Tinkyada · Bay Area shelf head-to-head
Chickapea and Tinkyada, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tinkyada carries more Brand PowerTinkyada is in more Bay Area grocersTinkyada fields the deeper lineupChickapea sits further up the premium end
Chickapea
Tinkyada
17
brand power
27
7
products
11
2
categories
1
5
subcategories
6
7
grocers
8
86.2¢
price per oz
45.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chickapea▭ Tinkyada
Distribution · 30% of score29·33
C
T
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chickapea
only Tinkyada
no top category Chickapea doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Chickapea · 2
only Tinkyada · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chickapea · Tinkyada
