Chips Ahoy! vs Walker's · Bay Area shelf head-to-head
Chips Ahoy! and Walker's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Walker's carries more Brand PowerWalker's is in more Bay Area grocersWalker's fields the deeper lineupWalker's sits further up the premium end
Chips Ahoy!
Walker's
39
brand power
53
22
products
36
1
categories
5
10
grocers
15
51.3¢
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chips Ahoy!▭ Walker's
Distribution · 30% of score42·63
C
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chips Ahoy!
no top category Walker's doesn’t also play in.
only Walker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Walker's · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chips Ahoy! · Walker's
