Chiquita vs Nokki Farm · Bay Area shelf head-to-head
Chiquita and Nokki Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chiquita carries more Brand PowerChiquita is in more Bay Area grocersNokki Farm fields the deeper lineup
Chiquita
Nokki Farm
48
brand power
36
6
products
21
3
categories
3
3
subcategories
4
6
grocers
3
$5.47
avg price
$9.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chiquita▭ Nokki Farm
Distribution · 30% of score25·13
C
N
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39·83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chiquita
only Nokki Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nokki Farm · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chiquita · Nokki Farm