Chobani vs Dannon Light + Fit · Bay Area shelf head-to-head
Chobani and Dannon Light + Fit, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chobani carries more Brand PowerChobani is in more Bay Area grocersChobani fields the deeper lineup
Chobani
Dannon Light + Fit
65
brand power
25
128
products
13
5
categories
1
7
subcategories
1
18
grocers
3
$1.00
price per oz
31.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chobani▭ Dannon Light + Fit
Distribution · 30% of score75·13
carried in 18 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chobani
only Dannon Light + Fit
no top category Chobani doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chobani · Dannon Light + Fit
