Chobani vs Ellenos · Bay Area shelf head-to-head
Chobani and Ellenos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chobani carries more Brand PowerChobani is in more Bay Area grocersChobani fields the deeper lineupEllenos sits further up the premium end
Chobani
Ellenos
65
brand power
37
128
products
14
5
categories
1
7
subcategories
1
18
grocers
10
$1.00
price per oz
75.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chobani▭ Ellenos
Distribution · 30% of score75·42
carried in 18 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chobani
only Ellenos
no top category Chobani doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chobani · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chobani · Ellenos
