Chobani vs Icelandic Provisions · Bay Area shelf head-to-head
Chobani and Icelandic Provisions, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chobani carries more Brand PowerChobani is in more Bay Area grocersChobani fields the deeper lineup
Chobani
Icelandic Provisions
65
brand power
31
128
products
20
5
categories
1
7
subcategories
2
18
grocers
3
$1.00
price per oz
43.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chobani▭ Icelandic Provisions
Distribution · 30% of score75·13
carried in 18 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chobani
only Icelandic Provisions
no top category Chobani doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chobani · Icelandic Provisions
