Chobani vs Norr Organic Probiotic Skyr Yogurt · Bay Area shelf head-to-head
Chobani and Norr Organic Probiotic Skyr Yogurt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chobani carries more Brand PowerChobani is in more Bay Area grocersChobani fields the deeper lineupNorr Organic Probiotic Skyr Yogurt sits further up the premium end
Chobani
Norr Organic Probiotic Skyr Yogurt
65
brand power
27
128
products
11
5
categories
1
7
subcategories
1
18
grocers
9
$1.00
price per oz
72.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chobani▭ Norr Organic Probiotic Skyr Yogurt
Distribution · 30% of score75·38
carried in 18 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chobani
only Norr Organic Probiotic Skyr Yogurt
no top category Chobani doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chobani · Norr Organic Probiotic Skyr Yogurt
