Chobani vs Oikos · Bay Area shelf head-to-head
Chobani and Oikos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chobani carries more Brand PowerChobani is in more Bay Area grocersChobani fields the deeper lineup
Chobani
Oikos
65
brand power
41
128
products
38
5
categories
2
7
subcategories
2
18
grocers
7
$1.00
price per oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chobani▭ Oikos
Distribution · 30% of score75·29
carried in 18 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Protein Drinks4 vs 8 SKUs
only Chobani
only Oikos
no top category Chobani doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chobani · Oikos
