Chobani vs Painterland Sisters · Bay Area shelf head-to-head
Chobani and Painterland Sisters, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chobani carries more Brand PowerChobani is in more Bay Area grocersChobani fields the deeper lineupPainterland Sisters sits further up the premium end
Chobani
Painterland Sisters
65
brand power
37
128
products
12
5
categories
1
7
subcategories
1
18
grocers
11
$1.00
price per oz
64.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chobani▭ Painterland Sisters
Distribution · 30% of score75·46
carried in 18 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chobani
only Painterland Sisters
no top category Chobani doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chobani · Painterland Sisters
