Chocolove vs Hershey's · Bay Area shelf head-to-head
Chocolove and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chocolove is in more Bay Area grocersHershey's fields the deeper lineup
Chocolove
Hershey's
52
brand power
54
63
products
79
2
categories
6
3
subcategories
8
18
grocers
14
$1.70
price per fl oz
$1.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chocolove▭ Hershey's
Distribution · 30% of score75·58
carried in 18 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chocolove
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chocolove · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chocolove · Hershey's
